Guest Post and Excerpt by Michael J.Frey
WHY BOOK COVERS ARE SO IMPORTANT – By Michael J. Frey
When creating our cover for State Of Infection, we went through several versions and nearly fifty edits before we got it right. A book cover is your book’s first impression, so make it good. There’s a lot to consider when creating an effective cover.
First things first: keep it simple. When I first made suggestions for the cover of my novel, I wanted to tell the whole story. I had an image of the Statue Of Liberty with both main characters in front of her, as well as the antagonist in the background and a few zombies for good measure. When I looked over the initial sketches I realized it was too much. Too messy and confusing. Look at the covers of some very successful books such as The Panther (by Nelson DeMille) or Mockingjay (by Suzanne Collins). They are bold, yet simple. They draw you in without pulling your eyes in five different directions. In the case of my book cover, we got rid of the original idea and went in different, simpler direction.
Second: appeal to as large an audience as possible. Sometimes I’m drawn to a book cover with a beautiful (often half naked) woman. The “comic book” cover does work with a select group of readers but I will offer you should think bigger. The best covers catch the attention of your target readers, but also grab eyeballs which might not usually check out a book like yours. In the case of a half-naked woman holding a crossbow (or shotgun, etc.) you will get the attention of male readers who tend to read science fiction books, but you will loose others. Imagine a reader sitting on a subway train reading a book. Will she/he be embarrassed by the cover of the book she/he is reading? If so, she/he may avoid the book altogether even if it is something she/he wanted to check out.
In the end, we came up with something simple, which suggests at ideas in the story but doesn’t necessarily tell the story. The cover for State Of Infection is slightly abstract but I think works very well. It was created by Tommy Dalston, an artist who lives in the UK. Thanks Tommy for the great work.
I hope you like the cover and the story of my novel, State Of Infection.
1- DOCTOR MIKE CALAF
It’s been nearly a year since the outbreak. Most people call it the ZA infection, though it’s not really an infection. The proper medical term is Montoya’s encephalopathy (named after Claude Montoya, the French researcher who spearheaded the early studies).
I was in my office seeing patients when it began. Back then I had a medical practice on the Upper East Side of Manhattan, about a block away from my one bedroom apartment. I could get from my office to my home before you could say Jack Robinson. It was convenient as heck (and in the end, probably saved my life).
In those days my biggest concern was keeping the practice growing. Medicine is, among many things, a business, and like most businesses, mine had overhead. Lots of overhead. In my case overhead meant two receptionists and two nurses. I also had the malpractice insurance to cover, which seemed to go up almost every year. Next came the office supplies (both secretarial and medical). Then throw in the computers, maintenance, and a small reserve for holiday parties. Private practice in New York City was a costly beast to say the least.
Fortunately, I did pretty well and was able to celebrate my black Friday earlier and earlier each year. I wish I could attribute my good fortune to my skills as a doctor, but as Avalon might say, that dog won’t hunt. There were plenty of good docs in New York City before the ZA infection, so I had to find a way to stand out. The real secret to my success was keeping the waiting down to a bare minimum. I prided myself on it. Everyone hates waiting for the doctor, I get that, I hate it too. And no group of people does hurried and rushed like Manhattanites. So if Mrs. Kessler had an appointment at noon, she was seen by noon, or sooner. That, and a pair of the friendliest secretaries known to mankind, is what kept my people coming back.
Of course, it didn’t always work out that way. All it took was one complicated condition to throw off the schedule. For example, during what I thought was a routine physical exam, I felt an enlarged liver in a fifteen-year-old boy. That’s how a visit booked for twenty minutes became forty-five minutes. After explaining the findings to a terrified patient and his mother, I then had to order liver function tests, screening tests for hepatitis and a CT scan of the abdomen. It takes time, but it has to get done. You do what you can while keeping the bottom line in mind. And, if Mrs. Kessler wants to tell you about her son’s academic success at Brandeis University, or Mr. Barkman wants to show you pics of his new Shetland Sheepdog? Well, you smile and look at the pics, or at least that’s what I did. Good word of mouth followed, and my practice grew; satisfying both my needs as a physician, and as a businessman.
I wish I could say my office was filled with marble and gold leaf, and that I had one of those big fancy wooden desks. It wasn’t like that. But it wasn’t one of those tired, worn out old offices with dirty carpets and framed posters of Matisse and Van Gogh everywhere you turned. It was pretty standard I guess.
On my desk, I had two photographs. One was a recent pic of Kimberly and me in the North Fork of Long Island (the wine country). The other was of my sister and my parents, which was taken at a wedding, or bar mitzvah, or something; everyone dressed up and smiling in the type of picture that seemed dated the second it went into the frame; the type of picture destined for a desktop. Overall, I’d say it was a nice setup. Then the ZA infection came and everything changed. And if a little zombie apocalypse wasn’t bad enough, the Southern Federation showed up next to conduct what they called the Second Civil War. Talk about bad karma.
Manhattan is now what one might call a city-state, a tiny little country onto itself. And who gets to be king of New York? A man named Castor Dean does. Castor Dean is the class president...of a pretty big class. Not that he was elected by his classmates (or anyone else for that matter). His authority was given to him by what remained of the military after the government collapsed. His official political title is the Gallum Major; which means king or ruler. Personally, I would have chosen “El Hefe” if I ruled New York, but they never offered me the position. This is not to say that Castor Dean is a bad leader, it’s just that the vox populi never meant much to him. Most survivors welcomed Castor and his absolute rule. After all, because of him, the city still has electricity and clean water. That fact alone makes Castor worth his weight in gold.
Castor changed things up when he came into power. For starters, he renamed the city. Manhattan, he felt, had been erased by the ZA infection. The survivors of the zombie apocalypse needed a fresh start, a new beginning. So Manhattan was reborn as Gallum City, and Roosevelt Island (a small island adjacent to Manhattan) became its capital. Because of Roosevelt's small size, Castor’s army was able to clear out the zaps in a matter of days. This zombie-free sanctuary (just a few minutes boat ride from Manhattan) was the ideal location for the new ruling class. Roosevelt Island was divided into three sections. The southern section became a military town named New Sparta (where most the soldiers were barracked). The middle of the island was for government leaders and their families. The northern section was given to the surviving civilian population, the natives, who lived on Roosevelt before the infection. They were allowed to stay, provided they agreed to relocation.
Michael J. Frey
Genre: Science Fiction/ Horror
Publisher: Black Rose Writing
Date of Publication: March 6, 2014
Number of pages:266
Word Count: 84K
Cover Artist: Tommy Dalston
Just months before the Battle of Central Park and the onset of the Second Civil War, President Obama declares martial law in New York, New Jersey and Connecticut as Montoya’s encephalopathy spreads.
Despite the military’s best efforts, the government falls and Manhattan is reborn as a city-state under a military dictatorship. Survivors Mike Calaf, and Avalon Calendar struggle to survive, caught between the zombies and the new ruler of New York.
But long before the zombie infection, during the First Civil War, Doctor William Jackson (of the Confederate States of America) is trying to unravel the mystery behind this strange new sickness. He knows that if Complex P fails to work, there could be devastating consequences which might influence the future of mankind.
Book Trailer: http://youtu.be/iLc675U7A44
Purchase it at Amazon and BN
About the Author:
Michael Frey is a physician and assistant professor in New York City. He lives in Westchester, New York with his wife Jessica, two children and two dogs.